Long gone are the days when social media was only used for communication. In our digital world, it is an integral part of any brand’s marketing strategy. Latest data shows that 52% of brand new acquaintances happen on Instagram – meaning that this is the first destination for a consumer, even before visiting the company’s website! Social media also allows businesses to communicate directly with their customers and vice versa, which helps build trust, engagement, and ultimately brand loyalty.
However, the world of social media is evolving rapidly. For brands to leverage digital platforms effectively, they need to keep up to date with the latest social media trends. Innovative companies like Facebook and Instagram keep marketers on their toes by releasing new features or changing their algorithms. Today we will talk about the latest trends that dominate social media attention.
Instagram Stickers for Engagement
In 2020, 60% of businesses are using interactive elements like stickers in their Instagram Stories – and for good reason! This is a great way to build engagement and dialogue with your audience. This applies not only to photos, but also to videos. In fact, analytics show that sticker videos perform better 83% of the time.
Stickers like location, mentions, and hashtags have been popular ways to expand the reach of your stories for a while now. However, there is also a whole host of new stickers that have been introduced over the past year. These include questions and polls, which are great tools to encourage engagement with your audience. Another new sticker is the “DM me” tag, which, when clicked, opens a direct dialogue with your account.
Instagram also recently released a “Support Small Business” sticker in response to the COVID-19 quarantine. As you can see in the example above, this allows accounts to give credit to the companies they like by showcasing three of their posts. This is a great way to collaborate with others in your community or industry.
Texting on Instagram
While stories have skyrocketed in popularity in recent years, Instagram started with photos. They remain a great way to visually represent your brand and share your unique message. However, since the number of likes is no longer displayed on Instagram, posting beautiful photos should no longer be the only goal of a brand.
Now when you post, you always need to think about engagement. This means getting creative with text-oriented layouts that encourage commenting, posting, and saving. Last year, we saw a Twitter-inspired layout take over on our Instagram feed, combining the “tweet” format with a colored or patterned background. In 2020 we will see a slightly different approach to this – the Google search graph.
You can see it in action in this Instagram post from Australian skincare brand Go-To . They overlaid an illustration of a Google search bar to encourage their followers to ask questions about free radicals in skin care. This is a smart way to not only get more attention, but also make sure they are providing their audience with information that is truly useful to them.
cross-posting from TikTok and other video streaming platforms
There is no doubt that TikTok is taking over the online world right now. But thankfully, that doesn’t mean you have to completely ditch other platforms that you’ve tirelessly attracted followers on for years. Instead, we see brands and individuals republishing their videos on TikTok on other platforms to ensure that their content creation efforts are not wasted. Cross posting also includes cross-streaming from different platforms. For streaming options, Twitch is the undeniable winner. Twitch is perfect not only for gamers (as regular marketers think) but for any niche because you’ll see lots of streamers from various niches. Also the main question – how to get twitch followers is not very important because with the correct plan and execution, you get thousands of viewers and turn them into the followers.
TikTok offers functionality for creating quick, short videos that you cannot find inside other social networks. Increasingly, we see marketers sharing their videos shot directly on TikTok through their Instagram, Facebook, and even Twitter accounts. Even the world’s top TikTok stars regularly re-post their content to Instagram, reminding us of the importance of not putting all your eggs in one basket.